In light of the rapid evolution of the food industry and the continuous price changes in Egypt, creating digital menus has become necessary to meet customer expectations and enhance their experience. By keeping up with modern technologies, restaurants can leverage a variety of platforms to transform their food offerings into innovative digital experiences. In this article, we will take a look at the best websites for creating digital menus in Egypt.
There are several platforms that offer digital menu creation services and facilitate direct food ordering from restaurants. I will mention some of these platforms along with an analysis of their features and drawbacks.
If you have a restaurant or café without an online presence, it’s essential to start building a website for it as soon as possible. This will allow you to sell your products online, as current indicators suggest the increasing importance and growth of e-commerce in the future.
What is an digital restaurant menu?
The electronic menu for a restaurant, or the digital menu, is a digital version of the traditional paper menu that customers can access to view and select available food and drinks. It enables the restaurant to receive food orders in an electronic and advanced manner. The electronic menu for a restaurant can be accessed through various means, including QR codes or barcodes, allowing customers to scan the code with their phones and access the restaurant’s menu. Customers can also access the electronic restaurant menu directly through the restaurant’s website or social media pages like Facebook, Twitter, Instagram, and YouTube by placing a link to the menu and allowing customers to order products directly from the restaurant.
What to look for when choosing the best digital menu system for your restaurant?
The key features of an digital menu for a restaurant are as follows:
- Easy navigation: The electronic menu should be easy to navigate, with effective organization of categories and items.
- Images: Pictures can be crucial for making the food appealing and encouraging customers to order.
- Prices: Prices should be clear and up-to-date, preferably displayed in the local currency.
- Food descriptions: Provide accurate descriptions for each dish to help customers understand the ingredients and expected flavors.
- Food information: Include additional information such as nutritional facts, food allergies, and preparation methods.
- Search functionality: It’s preferable to have a search feature to make it easy for customers to find specific dishes.
- Add to cart: Customers should be able to add items they wish to order to a virtual shopping cart.
- Interactivity: Interactive features like quantity selection, custom options, and adding comments or notes can enhance the user experience.
- Online ordering: If the restaurant offers online delivery or takeout services, this option should be available on the electronic menu.
- Beverage menu: In addition to food, the electronic menu should include available drink options.
The electronic menu can be a crucial part of the customer experience in a restaurant, providing accurate information and making it easy for customers to choose food and drinks and place orders.
What are the best digital menu systems for restaurants in Egypt?
Talabat
Talabat is a platform specializing in online food delivery that gathers multiple restaurants in one application, making it easy for customers to view multiple options when ordering food and take advantage of the offers available.
Pros:
Offers a diverse range of restaurants. Simple and user-friendly interface. Order tracking service. Customers can rate food and provide feedback.
Cons:
Charges a commission on product prices. May have additional costs like delivery fees. Primarily for ordering food from outside the restaurant. No loyalty to your restaurant as it groups you with competitors in one place.
GroMenu
GroMenu is a comprehensive platform that provides restaurants with an electronic menu system and facilitates online ordering. GroMenu includes providing a website for the restaurant or cafe. Customers can order food online in a professional manner, and the system also allows for digital in-house ordering through waitstaff using tablets.
Pros:
Integrated control panel for managing orders and menu modifications. Use of menus both inside and outside the restaurant. Simple and user-friendly interface. Sales analytics and reports. Different pricing plans to suit your restaurant’s size. Multiple system interfaces, including waitstaff, cashiers, and the kitchen. Retention of customer data for marketing campaigns. Customers can rate food and provide feedback.
Cons:
Additional costs for some advanced features.
Zyda
Zyda is an online order platform that allows customers to order directly from the restaurant through the internet and mobile app. It offers full control over menu appearance to make it more appealing to customers.
Pros:
Restaurant website. Direct customer ordering. Simple and user-friendly interface. Sales analytics and reports. Service can be launched within 24 hours. Customer loyalty program “Cashback.”
Cons:
Subscription cost may be high for individuals or small businesses. Additional costs for some advanced features.
Remember to choose the platform that best meets your restaurant’s needs, and compare the features and costs. It’s also advisable to check for integration options with payment systems and ease of updating and customization.
